iPhone 14 users in the US, Canada are now able to send messages to emergency services via satellite

Apple is expanding its user safety features, on Tuesday launching a new satellite service that lets iPhone 14 users send emergency SOS messages when there’s no WiFi or cellular service. In addition, new technology can detect when you and your Apple device are in a car accident and reach 911 for help.

Apple CEO Tim Cook told CBS News that the company wants to improve people’s lives. Cook has been with the tech giant since the late ’90s, and succeeded Steve Jobs as the brand’s leader in 2011.

The introduction of Apple’s iPhone helped drive smartphone adoption, and in the years since its 2007 debut, the company has continued to refine its flagship handset, developing products such as watches and tablets.

Cook even acknowledges that the company is pushing into the health and wellness space.

“I started getting notes about people who found out they had heart problems they didn’t know they had,” Cook revealed about the Apple Watch.

Now, with the inclusion of Emergency SOS via satellite service, users can communicate in places where they previously could not connect. For the service to work, the iPhone needs a clear view of the sky and horizon and the system will guide the user through several screen swipes, moves and taps.

“It sends my location information, including my elevation. It sends my medical ID if I’ve set it up, even my battery level to the phone,” said Kaiann Drance, vice president of Apple iPhone marketing. he said.

Cook shared some of his thoughts when it comes to the development of the feature. “I’m a commuter. And so, I often go to places where there is no service.” He continued, “National parks are largely not covered by cellular service. And so, it happens to people all the time. And it’s great to be able to talk to a satellite hundreds of miles away, Which is traveling at 15,000 miles an hour.”

Regarding privacy, Cook said, “We’re not pulling that information into the cloud to make decisions about. We believe in having the minimum level of information that we need to provide a service to someone.” and we see privacy as the problem of the century.”

And while Cook has seen the company grow to a trillion-dollar market value and maintain its position as one of the world’s most valuable companies since he took the helm, it has been hit hard by current economic conditions. Not there.

“What we’re doing as we’re in this period is that we’re being very thoughtful with our hiring,” Cook revealed about Apple’s hiring freeze. “It means we are continuing to hire, but we are not hiring everywhere in the company. We strongly believe in investing for the long term. We think you invest your way.” in it.”

Cook doesn’t look like he’s planning on retiring any time soon.

“It is a lifetime’s privilege to be here,” he said. “And I get to work with people I love working with and spending time with. And so, there’s so much joy in my life because of Apple. And it’s really hard to imagine life without Apple.” I’m hard.”